Silver Buffalo inks multi-category Yu-Gi-Oh! deal

Silver Buffalo inks multi-category deal for Yu-Gi-Oh! Monster Duels

Brand management and production company 4K Media has signed a non-exclusive licensing deal with lifestyle brand Silver Buffalo, which is producing a line of housewares, lifestyle products and accessories based on Yu-Gi-Oh! Duel Monsters.

The announcement was made by 4K Media’s Vice President of Licensing and Marketing, Jennifer Coleman, and Silver Buffalo’s Executive Vice President, Greg Alprin.

“We’re enthusiastic about Silver Buffalo’s track record in developing trend products that are unique, fun and play to consumers’ tastes and lifestyles,” said Coleman. “And we’re eager to see product designs incorporating the vibrant, colorful and highly recognizable artwork from the classic Yu-Gi-Oh! Duel Monsters series into useful, fun and fashionable products.”

“Duel Monsters is the series that started the whole Yu-Gi-Oh! phenomenon, and the artwork from that series conveys classic nostalgia with the promise of what’s to come,” added Alprin of Silver Buffalo. “The brand speaks perfectly to the product lines Silver Buffalo is known for creating, and we’re excited to be working with 4K Media on developing these new lines.”

The New York-based companies will work together to develop specialty hot and cold drink ware, home décor and blanket lines incorporating artwork from the Japanese anime series. Yu-Gi-Oh! Duel Monsters.

The products are scheduled to land at mass market, specialty and independent retail outlets across Canada and the US this spring.

Source: KidsScreen.com