Ropa Viva launched Yu-Gi-Oh! apparel line in Mexico
In a significant move set to enhance its presence in Latin and South American markets, Konami Cross Media NY, Inc. has announced the signing of sub-agent representation agreements with two notable licensing companies: Angelotti Licensing and Mon Licensing. This strategic partnership is aimed at expanding the reach of the iconic Yu-Gi-Oh! brand, known worldwide for its trading card game, animated series, and merchandise.
Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media, made the announcement today, highlighting the company’s commitment to tapping into the burgeoning anime fanbase across these regions.
Leveraging Expertise in Anime Licensing
Both Angelotti Licensing and Mon Licensing bring decades of experience to the table in anime licensing, merchandising, and promotional strategies.
Angelotti Licensing, led by industry veteran Luiz Angelotti, boasts over 30 years of experience specifically focused on developing strategies and implementing effective programs for anime intellectual properties (IPs).
The company has been recognized within the Brazilian licensing industry, being awarded the Best Licensing Agent and Best Licensed Company accolades. Under Angelotti’s guidance, the team will spearhead the licensing development for Yu-Gi-Oh! in Brazil.
Similarly, Mon Licensing, directed by Andres Mon, has been a key player in the licensing market for 30 years.
With a robust presence in Panama, Mexico, Guatemala, and Colombia, Mon Licensing specializes in promotional development and creating exclusive product lines for department stores. Their role as the sub-agent for Latin America positions them strategically in driving the Yu-Gi-Oh! brand forward in various Latin markets.
A Successful Start with Ropa Viva
To kick off their initiatives, one of their first agreements includes collaboration with Ropa Viva, a well-established textile company based in Mexico. Founded in 1979 by Carlos Salame, Ropa Viva has made a name for itself as a leader in the industry, committed to producing high-quality garments. Under the current leadership of Daniel Salame, the company is launching a line of Yu-Gi-Oh! clothing, which has already seen considerable success with its inaugural apparel collection.
This partnership not only signifies a strong start for the Yu-Gi-Oh! brand in the region but also highlights the commitment to quality and local engagement in the production process. With Ropa Viva’s established reputation and quality control, fans can expect unique and well-crafted merchandise inspired by the beloved anime series.
Looking Ahead
By collaborating with seasoned licensing experts like Angelotti Licensing and Mon Licensing, Konami Cross Media is positioning the Yu-Gi-Oh! brand for substantial growth in Latin and South America. The focus will likely be on developing a diverse range of merchandise that resonates with a wide audience, tapping into the rich cultural landscape and enthusiasm for anime in these regions.
As anime continues to gain traction globally, this strategic move by Konami Cross Media not only aims to bolster its brand presence but also caters to the increasing demand for quality anime-related products.
In conclusion, the expansion of the Yu-Gi-Oh! brand in Latin and South America through these agreements heralds a new chapter for enthusiastic fans while also setting the stage for lucrative business opportunities across the anime licensing landscape. With quality partners like Angelotti Licensing and Mon Licensing, the future looks promising for Yu-Gi-Oh! aficionados in the region. Keep an eye out as more exciting collaborations and product launches are expected to follow!
