Culture Kings, Hotsprings, and Empire Apparel Trading Co. On Board to Introduce Yu-Gi-Oh! Apparel Lines
Konami Cross Media NY, Inc. is excited to announce a new wave of Yu-Gi-Oh! Apparel deals in Australia and New Zealand, aimed at delivering an exciting range of Yu-Gi-Oh! merchandise for fans to wear and collect. This strategic expansion in the Down Under market was revealed today by Jennifer Coleman, Vice President of Licensing and Marketing at Konami. The initiative highlights the company’s commitment to engaging its passionate fanbase through stylish and collectible apparel.
Strategic Partnership Boosts Presence in the Region

Central to this expansion is Jason Wang, who has been appointed as the sub-agent for the region through his company, Sugoi Co. Sugoi Co operates across three key sectors: Merchandise Licensing representation in Australia and New Zealand, Theatrical release, and Home Video distribution. Wang’s experience in children’s and pop culture entertainment equips him with the knowledge and contacts needed to successfully elevate the Yu-Gi-Oh! brand in these territories.
“Jason’s extensive experience in children’s and pop culture entertainment and licensing will boost our expansion efforts in Australia and New Zealand,” stated Coleman. “He has already assembled an impressive list of licensees for Yu-Gi-Oh! positioning the brand to deliver an array of exciting streetwear and apparel collections. With these new partners, Yu-Gi-Oh! fans are in for a real treat.”
Yu-Gi-Oh! Merchandise from Leading Apparel Brands
Among the notable Yu-Gi-Oh! Apparel partnerships is Culture Kings, a premier international streetwear and retail destination set to create a unique Yu-Gi-Oh! Apparel collection slated to launch in 2025. Established in 2008, Culture Kings is renowned for its immersive shopping experience, which often includes visits from acclaimed artists and athletes. The retail outlets feature top brands, exclusive products, live DJs, arcades, basketball courts, and music performances to create an engaging environment for shoppers.
In addition to Culture Kings, The Hotsprings Group and Empire Apparel Trading Co. are also collaborating to bring an array of Yu-Gi-Oh! apparel to the market soon.
Based in Sydney, The Hotsprings Group has over 35 years of licensing experience and is a recognized innovator in brand, character, and entertainment licensing for the apparel industry. Their commitment to delivering fashionable and accessible products promises to enhance the Yu-Gi-Oh! brand presence in local Australian retailers.
Empire Apparel Trading Co., located in Melbourne, is another key player in this initiative. A leading supplier of apparel and accessories, Empire specializes in licensed products and is known for its fast turnaround times and dedication to creating high-quality, trend-driven merchandise. Their extensive portfolio of licenses positions them as a sought-after partner for retailers across Australia.
A Treat for Yu-Gi-Oh! Fans
With these exciting new Yu-Gi-Oh! Apparel partnerships, Konami is set to provide fans with a variety of Yu-Gi-Oh! themed apparel that not only celebrates the franchise but also reflects the latest fashion trends. From stylish streetwear to everyday clothing, fans can look forward to fresh designs and collections that proudly display their love for the iconic franchise.
The announcement of this apparel expansion comes at an ideal time, as Yu-Gi-Oh! continues to enjoy growing popularity worldwide. With new series, cards, and tournaments engaging both long-time fans and newcomers, the introduction of stylish merchandise is sure to further enliven the community.
As Konami Cross Media NY further strengthens its presence in Australia and New Zealand through innovative partnerships in apparel, it marks an exciting time for Yu-Gi-Oh! enthusiasts in the region. With quality merchandise on the horizon, fans can proudly showcase their favorite card game in a fashionable way. For more updates and announcements about Yu-Gi-Oh! merchandise, be sure to stay tuned to Konami’s official channels.