Konami Cross Media NY Expands Yu-Gi-Oh! Product Lines for Growing French Fan Base
Konami Cross Media NY, Inc. has exciting news for French anime and manga enthusiasts. The company has announced new licensing agreements aimed at expanding its popular Yu-Gi-Oh! product lines, catering to a loyal and rapidly growing fanbase. This significant development was confirmed today by Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, Inc.
A New Era for Yu-Gi-Oh! Merchandise
The licensing efforts, spearheaded by Francoise Bouvet of MJA Licensing, serving as the sub-agent for Yu-Gi-Oh! in France, aim to further establish Yu-Gi-Oh! as a dominant name in the French anime market. Key partnerships have been formed with leading French manufacturers, including Plastoy, a well-known French producer of high-end collectibles, and Kettei Art, a Paris-based company specializing in the design and creation of collectible statues and figurines.
These collaborations highlight the increasing demand for Yu-Gi-Oh! merchandise in France, which boasts the second-largest manga market in the world, following Japan. As interest in anime continues to grow, so does the appetite for licensed products that resonate with dedicated fans of the franchise.
Exciting Collaborations with Top Manufacturers

Plastoy will be rolling out a diverse range of Yu-Gi-Oh! merchandise, appealing to collectors and fans alike. Their offerings will include:
- Panoramic Figurines
- Bust Sculptures
- Money Boxes
- Puzzles
- Magnets
- Key Rings
Heading to France, Continental Europe, as well as the Middle East, and Africa Territories in 2025
These products will be made available throughout Europe, the Middle East, and Africa, ensuring that fans across these regions can easily access the latest Yu-Gi-Oh! collectibles.
Additionally, to celebrate the 20th Anniversary of the Yu-Gi-Oh! GX series—originally premiered on TV Tokyo in October 2004—Kettei Art will introduce a special line of collectible statues featuring key characters Jaden Yuki and Zane Truesdale. This marks a significant milestone, as these statues represent the first time KONAMI has commissioned GX-themed collectibles, emphasizing the brand’s commitment to delivering high-quality merchandise to its fanbase in the UK and Europe.
A Growing Demand for Anime Products
Recent licensing data reveals that France’s flourishing anime market continues to drive significant demand for manga-related products. Since the 1980s, the country’s anime fanbase has been steadily increasing, making it a hotbed for licensed merchandise.
Jennifer Coleman stated, “France is a hot spot for Anime and the demand for licensed products remains strong and continues to grow. For over a decade or more, Japanese anime television series have captured the imagination of millions of viewers, significantly sparking the growth and demand for both Anime and Manga-related licensed products. The Yu-Gi-Oh! brand is a fan favorite, and we are thrilled to work with such wonderful partners to expand our product offerings.”
This strategic expansion not only underlines Konami’s long-standing commitment to its fans but also positions Yu-Gi-Oh! as a key player in the competitive landscape of anime collectibles.
As Konami Cross Media NY announces these new licensing agreements, fans of Yu-Gi-Oh! can look forward to an exciting wave of merchandise that captures the essence of this beloved franchise. With partnerships established with renowned manufacturers like Plastoy and Kettei Art, the brand is set to enrich the experience of anime and manga enthusiasts throughout France and beyond.
Stay tuned for more updates on the upcoming Yu-Gi-Oh! product lines as well as information on where to purchase these exciting collectibles. Explore the magic of Yu-Gi-Oh! and join the celebration of its enduring legacy as one of the most cherished anime series around! For further details, visit the official Konami website and connect with the brand on social media.