Exciting New QSR Promotion: Konami and Pollo Campero Launch Yu-Gi-Oh! Collaboration
In a vibrant showcase at the Licensing Expo, Konami Cross Media NY, Inc. has announced an exciting new collaboration with Pollo Campero, the renowned fast-casual chicken franchise known for its flavorful offerings and deep-rooted family recipes. This latest promotion, featuring the globally popular Yu-Gi-Oh! franchise, is set to bring a taste of adventure to diners across Central America starting this July.
A Flavorful Partnership
Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, unveiled the partnership today, highlighting the synergy between Pollo Campero’s commitment to quality and community and the spirited world of Yu-Gi-Oh!. “Pollo Campero has a strong reputation for flavor, family values, and community and is a perfect partner for Yu-Gi-Oh!,” Coleman stated. “Their unique food experience, full of life and zest, aligns perfectly with our brand ethos.”
Founded in Guatemala in 1971, Pollo Campero has grown to become the largest family-owned fast food restaurant chain in Central America, operating approximately 275 locations across the region, including over 100 outlets in the U.S. Each year, the brand serves more than 280 million satisfied customers who appreciate its bold flavors.
Yu-Gi-Oh! QSR Launch: What to Expect
The Yu-Gi-Oh! promotion will feature enticing fan-favorite “Loncherita” (lunchbox) meals that come with a collectible Yu-Gi-Oh! figurine. Beginning in July, customers in Guatemala, El Salvador, Honduras, and Ecuador can enjoy a delicious meal that not only satisfies their hunger but also allows them to indulge in the world of Yu-Gi-Oh!, a franchise revered for its dynamic card games and animated series.
Coleman highlights the importance of this initiative: “Best of all, each scrumptious kids’ meal will feature its own Yu-Gi-Oh! inspired collectible toy, creating an engaging experience for our young fans.”
A Strategic Growth Path
Pollo Campero’s ambitions don’t stop at this promotional collaboration. The company aims to expand its footprint in the U.S., targeting an impressive growth plan that includes opening 250 additional locations by 2027. This strategy comes on the heels of booming popularity, especially after a recent ranking by USA Today Readers that placed Pollo Campero’s signature fried and grilled chicken near the top as one of the best fast-food fried chicken brands.
Alongside Konami Cross Media, Pollo Campero is collaborating with Ping Solutions, a marketing agency specializing in promotional opportunities, to ensure the successful implementation of the Yu-Gi-Oh! campaign.
Facilitating Licensing Excellence
The promotional agreement was facilitated by Andres Mon through Mon Licensing, a company with over 30 years of experience in the licensing sector. Earlier this year, Mon Licensing was appointed as a sub-agent for the Yu-Gi-Oh! brand in Latin America, ensuring a strategic approach to this exciting collaboration.
Visit Us at Licensing Expo
Konami Cross Media NY is showcasing its latest innovations at the Licensing Expo in Las Vegas, located at booth Q192. Attendees are encouraged to stop by for more information on upcoming promotions and partnerships.
With this strategic alliance, Konami and Pollo Campero are set to deliver not just delicious meals but also a memorable experience for fans of all ages. As the promotion rolls out in July, enthusiasts are sure to look forward to not just the great taste but also the chance to dive deeper into the beloved Yu-Gi-Oh! universe.
Stay tuned for this flavorful fusion and get ready to “duel” your taste buds!
