New deals bring Yu-Gi-Oh! apparel, puzzles, skateboards, and collectibles to fans across Europe
Konami Cross Media NY, Inc. has announced a significant expansion of its Yu-Gi-Oh! licensing network, securing a series of high-profile deals designed to strengthen the franchise’s global retail presence. The company has entered into multiple agreements, including a groundbreaking partnership with Forbidden Planet, the world’s largest pop culture direct-to-retail company.
With new licensees across categories such as fashion, toys, skateboards, and collectibles, Yu-Gi-Oh! fans can expect to see fresh merchandise hitting shelves throughout Europe starting later this year.
Strengthening the Yu-Gi-Oh! Brand in Key Markets
The announcement was made by Jennifer Coleman, Senior Vice President of Marketing and Licensing at Konami Cross Media NY, who emphasized the importance of the new deals. Coleman described the partnerships as a major step in expanding Yu-Gi-Oh!’s reach in retail and giving fans even more ways to interact with the brand.
“We are pleased to conclude these new licensee partnerships that will introduce many must-haves Yu-Gi-Oh! products for the first time, giving us access to important retail distribution channels in key territories around the world,” said Coleman. “The new Yu-Gi-Oh! merch will begin to roll out by third quarter this year.”
According to Coleman, the first wave of new Yu-Gi-Oh! products will begin rolling out in the third quarter of this year, reflecting Konami’s strategy to diversify the franchise’s retail channels in Europe and beyond.
Forbidden Planet Takes Fans on a Deep Dive
The centerpiece of the new licensing lineup is a collaboration with Forbidden Planet, a company that has been a staple of pop culture retail since 1978. Known for its stores across major cities in the U.K. and Ireland, Forbidden Planet plans to develop exclusive, never-before-seen Yu-Gi-Oh! collectibles.
Drawing inspiration from over 1,100 hours of Yu-Gi-Oh! anime content, Forbidden Planet’s merchandise will celebrate the franchise’s rich legacy and diverse cast of characters. Fans can expect:
- Exclusive collectible figures
- Specialty apparel and accessories
- Limited-edition items inspired by the original anime series
With its robust retail and online presence, Forbidden Planet promises to bring Yu-Gi-Oh! closer to fans throughout Europe.
Fashion Meets Duel Monsters: Fine Chaos Joins In
Fine Chaos, a Danish fashion label known for avant-garde streetwear and storytelling design, is bringing its signature style to Yu-Gi-Oh! apparel. The fashion collection will debut at the Yu-Gi-Oh! World Championship 2025 in Paris, promising boldly designed pieces that merge gaming culture with high fashion.
The collaboration signals Yu-Gi-Oh!’s growing influence in lifestyle markets and highlights the brand’s ability to connect with new generations of fans.
Expanding the Yu-Gi-Oh! Universe Through New Categories
Konami Cross Media NY, Inc.’s multifaceted approach ensures that Yu-Gi-Oh! products reach fans across different segments of retail. Several new partners are set to introduce creative concepts in various product categories:
- Clementoni (Italy): Launching a collection of Yu-Gi-Oh! puzzles distributed widely across Europe, ideal for families and collectors alike.
- Finesse Skateboards (U.S.): Developing a new line of Yu-Gi-Oh! skateboards and decks aimed at younger audiences and available through popular retailers like Zumiez.
- Gatherers’ Tavern: Producing unique Yu-Gi-Oh! plush accessory bags inspired by the Yu-Gi-Oh! TRADING CARD GAME, targeting both players and collectors.
- Hiya Toys: Introducing premium Yu-Gi-Oh! collectible action figures with detailed craftsmanship appealing to fans worldwide.
Together, these partnerships highlight Konami’s strategy to merge lifestyle, fandom, and quality design, ensuring Yu-Gi-Oh! continues to thrive as a global entertainment brand.
Sweet Surprise: Yu-Gi-Oh! Chocolate Eggs for 2026
Rounding out the new licensing slate, Starbright Licensing, Konami Cross Media NY, Inc.’s sub-agent for Italy, announced a partnership with Pernigotti, the internationally renowned confectionery brand. The collaboration will introduce Yu-Gi-Oh! Chocolate Easter Eggs in time for Easter 2026, marking the franchise’s debut in the confectionery space.
This move expands Yu-Gi-Oh! into a new category and adds a playful, seasonal twist that resonates with both collectors and younger fans, including members of Gen Alpha.
The Future of Yu-Gi-Oh! Merchandise
With these new licensing deals, Yu-Gi-Oh! continues to evolve beyond cards and anime, strengthening its cultural footprint in retail, fashion, and collectibles. From skate parks to store shelves and specialty fashion shows, Konami Cross Media NY’s strategic partnerships are setting the stage for the next era of Yu-Gi-Oh! brand engagement.
As the franchise celebrates its enduring legacy, the expansion signals a clear message: Yu-Gi-Oh! isn’t just a game—it’s a lifestyle that continues to inspire fans around the world.
