Brand’s Growing Popularity On-Air and in Trading Cards across Australia/New Zealand Drives Local Market Licensing, Marketing and Promotional Support
NEW YORK – March 17, 2016 – Citing the continued growth and popularity of both the Yu-Gi-Oh! on-air series and trading card game throughout Australia and New Zealand, 4K Media Inc., the Konami Digital Entertainment, Inc. subsidiary that manages the licensing and marketing of the Yu-Gi-Oh! brand, today announced it has signed a brand representation agreement for Yu-Gi-Oh! with Australia’s Coverpoint Marketing.
The agreement was negotiated by 4K Media’s VP of Licensing and Marketing Jennifer Coleman, with Coverpoint Marketing’s Managing Director Justin Dery.
