Brand’s Growing Popularity On-Air and in Trading Cards across Australia/New Zealand Drives Local Market Licensing, Marketing and Promotional Support
NEW YORK – March 17, 2016 – Citing the continued growth and popularity of both the Yu-Gi-Oh! on-air series and trading card game throughout Australia and New Zealand, 4K Media Inc., the Konami Digital Entertainment, Inc. subsidiary that manages the licensing and marketing of the Yu-Gi-Oh! brand, today announced it has signed a brand representation agreement for Yu-Gi-Oh! with Australia’s Coverpoint Marketing.
The agreement was negotiated by 4K Media’s VP of Licensing and Marketing Jennifer Coleman, with Coverpoint Marketing’s Managing Director Justin Dery. Continue reading 4K Media Appoints Coverpoint Marketing as Yu-Gi-Oh’s Licensing Agent for Australia & New Zealand