Licensing Expo LAS VEGAS, June 4, 2019— Konami Cross Media NY Inc. — which manages the Yu-Gi-Oh! brand outside of Asia — continues to expand the global inventory of Yu-Gi-Oh! merchandise with the announcement of new licensing partnerships with Tioneer, FYE, Loot Crate, and Fun.com. The new agreements were revealed today at Licensing Expo 2019, where Konami Cross Media NY is an official exhibitor at booth # F188.
The four deals – negotiated and announced by Jennifer Coleman, Vice President of Licensing and Marketing – bring a new array of Yu-Gi-Oh! merchandise to the worldwide marketplace (outside of Asia).
“There’s a stronger presence for Yu-Gi-Oh! at the retail level thanks to the growing popularity of Anime and the fact that anime is more accessible to fans than ever before in today’s streaming marketplace,” said Coleman. “We are excited to be working with these new licensees, to establish a wider assortment of product offerings for the Yu-Gi-Oh! brand.”
FYE, a leading specialty retailer of entertainment, pop culture and Anime, will launch Yu-Gi-Oh! branded cereal and chocolate bars in their stores this June as the first licensing items in a direct-to-retail for North America only.
To coincide with the DTR debut they will also be carrying exclusive Yu-Gi-Oh! apparel merchandise.
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