LAS VEGAS: 4K Media has inked a licensing deal with GB eye that will see a variety of merchandise based on the Yu-Gi-Oh! brand become available across Europe and other parts of the world.
GB eye will release Yu-Gi-Oh!-themed posters and mugs later this summer. These items will be sold at such mass-market and game retailers as HMV, Asda, That’s Entertainment, GAME and Forbidden Planet in the U.K., Ireland, France, Germany, Austria, Switzerland, Belgium, Spain, Portugal, Italy, the Netherlands, Luxembourg, Russia, Ukraine, Belarus, Eastern Europe, South Africa, Australia and New Zealand.
“GB eye is taking a very strategic approach to its Yu-Gi-Oh! licensed product launch, which we enthusiastically support,” said Jennifer Coleman, 4K Media’s VP of licensing and marketing. “We’re also confident that as consumers’ interest in these specific products continues to grow, it will spur GB eye’s creativity in devising additional product lines that resonate with the millions of Yu-Gi-Oh! fans across the continent.”
“The Yu-Gi-Oh! brand is a fascinating opportunity for GB eye, which is why we are starting with very specific consumer products,” added Max Arguile, GB eye’s licensing manager. “We expect that this strategically orchestrated product introduction will pique retail interest and warrant the type of marketing support and placement that will spur even greater demand for future product introductions.”