YU-GI-OH! Product Expansion Announced At Brand Licensing Europe '23

YU-GI-OH! Product Expansion Announced At Brand Licensing Europe ’23

Fashion UK, Kovert and MISTER SFC will bring an array of exclusive designs and products including a line of sustainable clothing, Anime inspired gym outfits and jewelry offerings

Konami Cross Media NY, Inc. has signed new licensees – including Fashion UK, Kovert and MISTER SFC – for the Yu-Gi-Oh! franchise.

The announcement was made today by Jennifer Coleman, Vice President, Licensing and Marketing, Konami Cross Media NY, Inc.

The Yu-Gi-Oh! franchise has continued to evolve since its introduction in the late 1990s, when the concept of competitive dueling using cards and monsters was first introduced. It has since become one of the world’s most beloved Anime icons, with a large and dedicated fan base across all demographics worldwide.


Konami has now signed Fashion UK, Kovert and MISTER SFC to develop an exciting array of apparel and accessories for Yu-Gi-Oh! to ensure the fans will have access to new merchandise in time for the 2023 Holiday season. Fashion UK’s product line will be made with sustainable materials and Kovert’s line will offer high-quality Anime gym apparel and accessories. MISTER SFC will have a special line of jewelry celebrating the 25th anniversary of the Yu-Gi-Oh! Trading Card Game.

Yu-Gi-Oh! TCG 25th anniversary - Quarter Century

“We are excited for the continuing growth into new categories,” said Jennifer Coleman, VP of licensing and marketing at Konami Cross Media NY. “From sustainable clothing to gym workout wear to jewelry, these new deals will bring a lot of buzz around Yu-Gi-Oh! products not previously available to its fans.”

These deals are helping to make the Yu-Gi-Oh! experience more accessible and available to all fans globally. Konami will be attending the Brand Licensing Europe event to discuss and identify additional merchandising opportunities, further building the brand’s already impressive fandom. It is clear that the future of Yu-Gi-Oh! is as bright as ever.


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